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We design and build websites, apps and online stores that perform.

A design and development studio in Calgary, Alberta, Canada.

Ethica Coffee Roasters website on a desktop screen

Ethica Coffee Roasters

Monthly net sales more than tripled in two and a half years, with paid advertising switched off entirely.

3.2×

average monthly net sales, Q1 2024 to Q3 2026

Other clients include 7shifts, Prompty, A-List, Quipli and Avenue Calgary. All work

“Their timing is precise, their quality is consistent, and they always follow through. A dependable long-term partner for our e-commerce department.”
Gregory, CEO and Founder, Ethica Coffee Roasters
“If you're looking for a developer who synchronizes with your values rather than just checking off boxes, I highly recommend Outside the Box.”
Spencer Erhardt, Owner, Telos Counselling

What we do

  • Websites

    Marketing sites and full websites, designed and built by the same people.
  • Web apps

    Custom applications on modern frameworks, scoped to the problem in front of you.
  • Online stores

    Storefronts, checkout and integrations set up for the way you sell.
  • Conversion optimization

    Find out why visitors leave, fix it, and measure the difference.

For a first version of a product, the $10K MVP is a working, production-ready web app in 30 days for a fixed price.

The studio

A design and development studio in Calgary. The people on your first call are the ones who design and build the project.

In Calgary since 2020·3 products of our own·9 sectors

More about us
  • Ryan Luttrell

    Ryan

    Founder and CEO

  • Victoria Luttrell

    Victoria

    Creative Director

  • Natalie Wiebe

    Natalie

    Marketing and Operations Lead

  • Danny Paton

    Danny

    Intermediate Developer

  • Andrei Findrihan

    Andrei

    Senior Developer

Our own products