A software company

Our client makes business-management software and runs its marketing site on Vercel. We are not able to name them. When we took over the website on May 1, 2026, routine updates waited on developers, and the content lived in Contentful, where neither stakeholders nor the AI tools they were starting to use could work with it directly.

The aim was to make website updates easier to move forward, let stakeholders work on the site with tools such as Claude Code, Codex and other agents, and free the engineers for higher-leverage work.

We migrated the structured content out of Contentful into files in the website's repository and retired Contentful as the live CMS. Pages now read repository-backed JSON, and newer pages use typed, code-driven content, so content and components change together through one Git workflow.

Alongside the content, we wrote what people and agents need in order to use it: page-template guides, AI authoring documentation, marketer setup instructions and stakeholder playbooks. LLM-oriented page guides and Claude instructions landed in June, the content export and runtime migration in July alongside an authoring guide for Claude Code and v0, and marketer onboarding, stakeholder workflows and prompting guidance in August.

A requested edit now has a clear route to a reviewable change. A stakeholder can work with an agent on a headline, a page or a blog post, then bring it into the same pull-request process as the rest of the site. The merged work since then runs from everyday publishing to pages for a new AI product, a code-driven reporting page, a multi-step demo-form experiment, GA4 page-context instrumentation, a Vercel runtime migration and server-rendered FAQ schema.

Across equal 168-day periods before and after May 1, 2026, merged pull requests rose from 255 to 570. Pull requests from people, excluding release automation, rose from 78 to 346, and the number of distinct accounts contributing went from 3 to 10. The first merged pull request with an explicit v0 session link appeared on July 24; by October 15 there were 199.